Created by hair dressers, for hairdressers, RUSK was born on the gritty streets of Glasgow by world-renown master hair artist, Irvine Rusk, who followed his instincts to create raw, fashion-forward, culture-defining cut, style and color trends, while never abandoning responsible hair care practices.

Years later, RUSK honors that visionary artistry, by imparting the rules of hair craft, giving the hair dressers of tomorrow the knowledge, confidence, and tools to break those rules.