GLOBAL CREATIVE + DESIGN DIRECTORS

REINVENTING RUSK

Matt Swinney is a four-time North American Hairstyling Award (NAHA) winner, and three-time winner of Behind The Chair’s ONE SHOT Award, Matt is highly respected for his creative vision, technical expertise and business savvy.

Gina is deeply passionate about transformation. Whether it's your hair, life or business, Gina is passionate about helping her clients and students reach their goals.

Read more about Matt + Gina.

What makes us Rusk

our story

Created by hair dressers, for hairdressers, RUSK was born on the gritty streets of Glasgow by world-renown master hair artist, Irvine Rusk, who followed his instincts to create raw, fashion-forward, culture-defining cut, style and color trends, while never abandoning responsible hair care practices.

Years later, RUSK honors that visionary artistry, by imparting the rules of hair craft, giving the hair dressers of tomorrow the knowledge, confidence, and tools to break those rules.

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BESTSELLERS

create. innovate. disrupt

top styling products

Our top styling products are stylist recommended to create hair looks that empower and inspire.

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Tips + tricks for selfie friendly hair

flip your hair blog