Cool Tones Only: The Summer Guide to Brass-Free Blonde

Blonde hair in the summer? A vibe.
Blonde hair without a tone-care plan in the summer? A disaster waiting to happen.

Between UV rays, heat, chlorine, and saltwater, blonde hair doesn’t stand a chance—unless you're giving it a little rehab. Enter: RUSK VHAB Shampoo + Conditioner.

Meet VHAB: Violet Rehab for Blondes

RUSK VHAB isn’t just another purple shampoo. It’s a salon-grade rehab program for brassy blondes, designed to tone, treat, and protect in one go. Powered by P3 Technology, VHAB is the next-level solution for keeping blonde hair cool, bright, and photo-ready—even in the harshest summer elements.

Why Purple Shampoo Is Non-Negotiable

Blonde hair, especially when lightened or highlighted, is more porous. That means it absorbs everything the environment throws at it—UV rays, minerals, pollutants—and turns yellow or orange fast.

Purple pigments in shampoos like VHAB cancel out those warm tones because purple sits directly opposite yellow on the color wheel. It’s color theory, but make it haircare.

Why Toning Is Essential in the Summer

Summer = sun, sweat, swimming, and color fading.
Without a toning routine, your icy blonde can veer into brass territory faster than you can say "beach day."

VHAB goes beyond surface-level toning. With built-in UV blockers, it helps shield your hair from sun damage, while its deep violet formula works to restore and preserve the cool tones you actually want.

What Makes VHAB Different?

It’s all in the P3 Technology:

• Protects: Fights off UV rays and environmental stressors before they mess with your tone

• Preserves: Locks in that just-toned look longer

• Perfects: Uses ultra-fine violet pigments for precision toning without over-depositing

And because it’s from RUSK, you know it's salon-trusted and stylist-approved.

Bonus: Your 2-Minute Blonde Recovery Plan

Need even more TLC? Add the RUSK 2-Minute Masque to your weekly lineup. Designed to pair perfectly with the VHAB Shampoo, this ultra-conditioning treatment helps:

• Deeply hydrate and repair dry, brittle strands

• Boost shine and softness

• Reinforce color care for longer-lasting tone

All in just two minutes. Because nobody has time for dull, thirsty blonde—especially not you.