Incoming Call: Bombshell Blondes & Silver Foxes

Calling all blondes and silver foxes…since we know you have more fun anyways *wink wink*. The struggle of keeping blonde and silver cool-toned is REAL, and we know that all too well. You want to be blonde, but not yellow…silver, but not white. Ah, yes, a slippery slope it is. Once you leave the salon, deciding where that color is headed over the next 6 weeks is truly up to you. Trying to find the perfect purple shampoos and treatments can be difficult…but it doesn’t have to be. Our PlatinumX line has already done all the heavy lifting. Sit back, relax, and cut out all that brass!

Deepshine PlatinumX Shampoo

The RUSK Deepshine PlatinumX Shampoo is a gentle cleansing formula, designed to neutralize yellow and brassy tones. While honey, lemongrass, verbena, and citrus boost the brightness of your color, wheat protein is working hard to balance moisture! After shampooing, use the Deepshine PlatinumX Conditioner to protect and further "cool down" the tone! This in-shower regimen is PERFECT for platinum, blonde, grey, or silver hair.

 Deepshine PlatinumX Repair Treatment

Now, I know none of us want to talk about how going lighter tends to mean harsh chemicals on our hair…so, let’s just skip that part and go right into repair. RUSK Deepshine PlatniumX Repair is a rich, creamy formula that delivers instant hydration and adds body. Use this treatment 1-2 times a week to add extra shine, smoothness, and brightness!

Deepshine PlatinumX Hairspray

Once you’ve blown out those Rapunzel locks of yours, hit your style with some PlatinumX Hairspray. This fast-drying finishing spray is non-stick, humid-resistant, and provides the ultimate hold + body! Vitamin E helps create gorgeous shine while hydrating hair and the Violet 2 ingredient turns the brightness ALL the way up!

Deepshine PlatinumX Shine Spray 


We saved the best for last, so don’t walk out the door without us! Deepshine PlatinumX Shine Spray is the glow you need in your life. Though this line of care will make your hair smooth, shiny, and protected, this finishing touch never hurt anybody! Use before or after heat styling appliances for best results!

Wait, someone’s on the other line…it says “Brassy”? DECLINE.