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This revolutionary formula plumps up the cuticle to help increase strength, lift, and texture, giving you the full and voluminous hair, you've always wanted.\u003cstrong style=\"font-size: 1.4em;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rusk","offers":[{"title":"13.5 OZ","offer_id":42954117677310,"sku":"IRATHKSP13","price":15.5,"currency_code":"USD","in_stock":false},{"title":"33.5 oz.","offer_id":43887862841598,"sku":"IRATHKSP33","price":23.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/products\/rusk-shampoo-thickr-shampoo-13-5-oz-prop-65-designer-collection-thickr-thickening-shampoo-37551722627326.png?v=1701218840"},{"product_id":"holiday-gift-pouch-packettes","title":"Puremix Gift Pouch + Packettes","description":"\u003cp\u003e\u003cstrong\u003eKEY BENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eNative Fig Shampoo + Conditioner:\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eRUSK® PUREMIX Native Fig Replenishing Shampoo \u0026amp; Conditioner are formulated with fig, vitamin C, E, and calcium to gently cleanse and replenish hair’s moisture levels while softening and detangling, refined oats for strength, \u0026amp; quinoa proteins for color protection. Leaving you with healthy-looking hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWild Honey Repair Mask: \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eRUSK® PUREMIX Wild Honey Repairing Mask for dry hair is formulated with honey and natural antioxidants to deeply moisturize, smooth, and repair hairs damaged cuticle layers for stronger, healthier frizz-free hair. Enriched with refined oats for strength, and quinoa proteins for color protection.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree of Sulfates, Parabens, Silicones, Artificial Colorants, Gluten \u0026amp; Cruelty.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGIFT POUCH INCLUDES:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNative Fig Shampoo (0.34 oz) + Conditioner (0.35 oz) Packettes \u003c\/li\u003e\n\u003cli\u003eWild Honey Repair Mask Packette (0.7 oz)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rusk","offers":[{"title":"TRAVEL BAG","offer_id":42031416148222,"sku":"IRPMBAG2","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-pm-travel-bag-2-pc-bsg-packettes-puremix-gift-pouch-packettes-39962980122878.png?v=1719604547"},{"product_id":"platinumx-care-straight-styling-bundle","title":"PlatinumX Boost Bundle","description":"\u003ch5\u003e\n\u003cstrong\u003eThe ultimate trio to achieve your brightest and most blonde hair yet!\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDeepshine® PlatinumX Shampoo and Conditioner:\u003c\/span\u003e Use a gentle cleansing formula to neutralize yellow, boost brightness, and eliminate brassiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eDeepshine® PlatinumX Repair Treatment\u003c\/span\u003e: Repairs hair with Shea Butter formula while combating unwanted brassy tones\u003cspan data-mce-fragment=\"1\"\u003e. Apply to clean, wet hair and leave on for 3-5 minutes. Rinse thoroughly.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eEnjoy 20% off retail, when you shop this regimen bundle!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":42759835091198,"sku":"PXBOOSTBUNDLE","price":40.32,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/Rusk_Bundles_12.png?v=1723231980"},{"product_id":"rusk-vhab-kit","title":"Blonding Dream Team Kit","description":"\u003ch6\u003eA great gift for your favorite blonde or silver-haired beauty, or yourself!\u003c\/h6\u003e\n\u003cp\u003eEach set contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVHAB Violet Care Shampoo\u003c\/li\u003e\n\u003cli\u003eVHAB Violet Care Conditioner\u003c\/li\u003e\n\u003cli\u003e2 Minute Masque\u003c\/li\u003e\n\u003cli\u003eStylist Belt Bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSave 20% off retail when you shop this set!\u003c\/strong\u003e\u003c\/p\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":43240131756286,"sku":"IRVHABGB22","price":78.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-keep-blonde-longer-with-vhab-40310493970686.png?v=1719604545"},{"product_id":"colorx-shampoo","title":"ColorX Shampoo","description":"\u003ch1\u003eKEEP YOUR COLOR LONGER\u003c\/h1\u003e\n\u003cp\u003eTransform hair from dull and brittle to vibrant, shiny and smooth. Helps color last longer. Features P3 Technology to help strengthen hair, reduce breakage and fight frizz. Helps to extend color vibrancy and \u003cstrong\u003eprotects color from fading between services up to 35 washes\u003c\/strong\u003e. Keep your color longer!\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/ruskhair.com\/pages\/colorx-vhab\" title=\"https:\/\/ruskhair.com\/pages\/colorx-vhab\"\u003eShop the Collection\u003c\/a\u003e\u003c\/h3\u003e","brand":"Rusk","offers":[{"title":"12 oz.","offer_id":43358362337534,"sku":"IRCCS12","price":30.45,"currency_code":"USD","in_stock":false},{"title":"33.8 oz.","offer_id":43358362370302,"sku":"IRCCS33","price":60.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-shampoo-colorx-shampoo-12oz-colorx-shampoo-37975438622974.jpg?v=1701214657"},{"product_id":"colorx-conditioner","title":"ColorX Conditioner","description":"\u003ch3\u003eKEEP YOUR COLOR LONGER\u003c\/h3\u003e\n\u003cp\u003eFormulated with P3 Technology, powered by unique wheat protein to help keep color longer, strengthen hair, reduce breakage, repair split ends up to 44% and fight frizz. COLORx, when used as a system, will transform color-treated hair from dull and brittle, to vibrant, shiny and smooth. Extends color vibrancy for up to 35 washes. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/ruskhair.com\/pages\/colorx-vhab\"\u003eShop The Collection\u003c\/a\u003e\u003c\/h3\u003e","brand":"Rusk","offers":[{"title":"COLORX CONDITIONER 12OZ","offer_id":43358362403070,"sku":"IRCCC12","price":30.45,"currency_code":"USD","in_stock":true},{"title":"COLORX CONDITIONER 33.8 OZ","offer_id":43358362435838,"sku":"IRCCC33","price":60.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-conditioner-colorx-conditioner-12oz-colorx-conditioner-37975439966462.jpg?v=1701214864"},{"product_id":"vhab-shampoo","title":"VHAB Purple Shampoo","description":"\u003ch1\u003eKEEP YOUR BLONDE LONGER\u003c\/h1\u003e\n\u003cp\u003eExtra rehab for lightened hair. Formulated with P3 Technology and a unique blend of violet pigments to keep your blonde while reducing breakage, fighting frizz, and repairing split ends up to 44%. Sulfate-free. Weightless formula counteracts brassiness and brightens blonde, gray, and highlighted hair. Use every 1 to 3 shampoos, depending on hair porosity. Haircare your color can count on!\u003c\/p\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/ruskhair.com\/pages\/colorx-vhab\"\u003eView The Collection\u003c\/a\u003e\u003c\/h3\u003e","brand":"Rusk","offers":[{"title":"VHAB SHAMPOO 12OZ","offer_id":43358362468606,"sku":"IRVHABS12","price":29.0,"currency_code":"USD","in_stock":true},{"title":"VHAB SHAMPOO 33.8OZ","offer_id":43358362501374,"sku":"IRVHABS33","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-shampoo-vhab-shampoo-12oz-vhab-shampoo-37975464935678.jpg?v=1701214957"},{"product_id":"vhab-conditioner","title":"VHAB Purple Conditioner","description":"\u003ch1\u003eWEIGHTLESS CONDITIONER\u003c\/h1\u003e\n\u003cp\u003eExtra rehab for lightened hair. Violet pigments help fight brassiness \u0026amp; unwanted yellow tones while helping to restore body \u0026amp; shine to compromised hair. Features P3 Technology\u003cstrong\u003e™\u003c\/strong\u003e to help strengthen hair, reduce breakage, repair split ends up to 44%, and fight frizz. Helps replenish lost proteins and increase hair density, creating fuller, healthier-looking hair.  Weightless formula. Brighten and keep your blonde longer.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/ruskhair.com\/pages\/colorx-vhab\"\u003eView The Collection\u003c\/a\u003e\u003c\/h3\u003e","brand":"Rusk","offers":[{"title":"VHAB CONDITIONER 12OZ","offer_id":43358362534142,"sku":"IRVHABC12","price":29.0,"currency_code":"USD","in_stock":true},{"title":"VHAB CONDITIONER 33.8 OZ","offer_id":43358362566910,"sku":"IRVHABC33","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-conditioner-vhab-conditioner-12oz-vhab-conditioner-37975462871294.jpg?v=1701220205"},{"product_id":"2-minute-masque","title":"2 Minute Masque","description":"\u003ch1\u003eTREAT AND TRANSFORM IN 2 MINUTES\u003c\/h1\u003e\n\u003cp\u003eIn just 2 minutes, achieve more intense conditioning and repair. Formulated with P3 Technology, to keep color longer, strengthen hair, reduce breakage, fight frizz, and repair split ends up to 44%. Infused with Microalgae to help moisturize the scalp and restore hair softness. Helps post-color treatment to close the cuticle and seal in color. Beautiful, conditioned, hydrated hair is yours in a mere 2 minutes!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rusk","offers":[{"title":"Default Title","offer_id":43358362599678,"sku":"IRCMASK","price":31.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-treatment-2-minute-masque-6-oz-37975461101822.jpg?v=1701214838"},{"product_id":"colorx-2-minute-masque-bundle","title":"Color Saver Bundle","description":"\u003ch1 data-mce-fragment=\"1\"\u003eKEEP YOUR COLOR LONGER\u003c\/h1\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra rehab for lightened hair. Formulated with P3 Technology and a unique blend of violet pigments to keep your blonde while reducing breakage, fighting frizz, and repairing split ends up to 44%. Sulfate-free. Weightless formula counteracts brassiness and brightens blonde, gray, and highlighted hair. Use every 1 to 3 shampoos, depending on hair porosity. Haircare your color can count on!\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSave 20% when you shop the bundle! \u003c\/strong\u003e\u003c\/p\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":43475930284286,"sku":"COLORX-BUNDLE","price":73.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2659\/2405\/files\/rusk-hair-care-kits-colorx-2-minute-masque-bundle-39355644117246.png?v=1701224765"},{"product_id":"blow-dry-balm-3","title":"Blow Dry Balm - 5 oz.","description":"\u003ch2\u003e\u003cspan style=\"color: #ffffff; background-color: #404040;\"\u003ePREP + PROTECT \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eYour foundation to the perfect blowout! Smooth and silken hair while leaving hair shiny and manageable. 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