Pinpoint. Penetrate. Protect.

P 3 Technology is powered by a wheat protein that is positively charged and attracts to the damaged hair that is negatively charged.

Pinpoints areas of hair damage without over usage.
Penetrates hair fiber to strengthen, reduce breakage & helps repair split ends up to 44% when used as a regimen.
Protects hair’s outer layer to create a barrier to help color last longer, reduce frizz and enhance shine.

Invest In

SMARTER SOLUTIONS

A new hair care system that offers more product to keep color longer, while protecting and strengthening color-treated hair.


ph-Balanced Conditioner

TREAT + TRANSFORM
IN JUST 2 MINUTES

  • For intense conditioning and repair in just 2 minutes.
  • Infused with Microalgae and ingredients inspired by Mediterranean Berry, helps moisturize scalp and deeply hydrate to help restore hair's softness.
  • Weightless formula, for even application.
  • Features our P3 Technology™ to help strengthen and protect hair color, reduce breakage, repair split ends and fight frizz.

Sulfate-Free Shampoo & Weightless Conditioner

KEEP YOUR COLOR LONGER

  • Helps to extend color vibrancy & protects from fading in between services up to 35 washes*.
  • Sulfate-free, luxurious formula helps repair and condition from root to tip without weighing the hair down.
  • Features our P3 Technology™ to help strengthen and protect hair color, reduce breakage, repair split ends and fight frizz.

*When used as a system of COLORx™ Shampoo and Conditioner

Sulfate-Free Shampoo & Weightless Conditioner

TONES BLONDES, GRAYS
& HIGHLIGHTED HAIR

  • A blend of violet pigments deliver targeting toning to counteract brass and brighten blondes.
  • Weightless formula, helps replenish lost proteins and increase hair volume, creating fuller, healthier hair.
  • Features our P3 Technology™ to help strengthen and protect hair color, reduce breakage, repair split ends and fight frizz.

*When used as a system of VHAB™ Shampoo and Conditioner

CUSTOMER TESTIMONIALS

VHAB REGIMEN

Rusk VHAB is my new holy grail! It helps cancel out yellow without making the hair look dull!

COLORX REGIMEN

OMG! Life changing. shouting from the rooftops. My hair is so much glossier and more tame even the second day. IN LOVE. Slight greasiness earlier - have to wash every other day instead of 2.5. But worth it.

2 MINUTE MASQUE

When I tell you my hair was dry with lots of breakage, I mean you can start a fire with it. But this amazing mask brought my hair back to life and more!!! Used it twice and my hair is so much softer and shiny!!!

Shop Bundles and Save 20%

PROTECT YOUR HAIR WITH A NEW REGIMEN

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FEATURED PRODUCTS

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