"I love the ability to change the heat settings on this flat iron. It works great on my super thick and naturally curly hair, which tends to get frizzy; making it ultra smooth and shiny. I love the long cord; I didn't realize how much I would love having the ability to move further than 36 inches from the outlet! The cord NEVER gets tangled either, which is a HUGE plus if you use flat irons to create the perfect curls. I also love that it's only 1 inch wide, because it doesn't take up nearly as much space as the old flat irons. I would definitely reccomend this!" -K. Emery

"This is the best straightening iron that I have ever tried. I have curly hair, and this product was able to straighten my hair FAST. I only needed one or two passes for my hair to become straight. The ion technology has kept my hair looking shiny, sleek and straight with no flyways all day long. With other straightening irons that I have used in the past, I would notice that as the day progressed, the curls would start showing again in my hair. That is not the case with this product.

The only downside to this product is that it has a slightly rounded bottom, which makes it hard to stay upright, it tends to want to tilt on its side. With my my last straightening iron, I was able to put it down onto the counter upright, without any risk of it rolling over and the hot plates coming in contact with the countertop." -NJ